Thursday 1 October 2020
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ecommercetimes - 2 month ago

10 Types of Social Proof and What Makes Them Effective

Social proof is an individual influencer or group clout that gives proof to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.


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