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ecommercetimes - 27 days ago

B2C Response Rates at SMBs Crushing Enterprises

A company s ability to answer customer questions and resolve problems has become as essential as product, quality, and price. When customers are ignored, or given the impression they are unimportant by slow response times, the consequences of lost business and a damaged reputation can be irreversible. A recent study found that many businesses fall short of providing timely customer service.


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