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sciencedaily - 27 days ago

Interplay of impact, moral goals influences charitable giving to different causes

With the rise of globalization, geographic borders are becoming less relevant for making charitable donations, which means nonprofits and charities can make more effective pitches to donors by emphasizing higher-level concepts such as morality and idealistic values, said Carlos Torelli, a professor of business administration and the James F. Towey Faculty Fellow at Illinois.


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