Thursday 13 December 2018
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crmbuyer - 1 month ago

Digital Disruption Pathways

Digital transformation means a lot of things to different people, but if you do it right it should be virtually unique to your circumstance. The other day I caught up with Rip Gerber, CMO at Vlocity, the Salesforce partner that specializes in vertical industries like telecommunications and insurance. Of digital disruption, Gerber told me, Nobody changes anything without a strong business case.

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